Pamporovo (Bulgarian: Пампорово) is a popular mountain resort in southern Bulgaria, one of the best-known in Southeastern Europe. It is set amongst magnificent pine forests and is primarily visited during the winter for skiing and snowboarding. It is also a popular tourist place in summer. The hub of Pamporovo comprises a number of excellent hotels and bars. It is also one of the southernmost skiing resorts in Europe.

The resort is set in the southern Rhodope Mountains at an altitude of 1620 meters above sea level. The highest peak in the area, Snezhanka (Bulgarian: Снежанка) at 1928 m, is several hundred meters above the resort. Pamporovo is around 260 km away from Sofia, 85 km south of Plovdiv, 15 km north of Smolyan, and 10 km south of Chepelare.

The resort boasts 25 km of excellent ski-runs and 38 km of cross-country skiing tracks served by 18 lifts with a total capacity of 8500 persons per hour. All ski runs are safeguarded and maintained in very good condition. Four snow-levelling machines and six snow cannons guarantee skiers comfortable and enjoyable downhill rides. More than 100 highly qualified ski instructors fluent in various languages are available to aid both beginners and intermediate skiers as well as snowboarders.

The winters in Pamporovo tend to be mild, but have around 150 days of snowfall each year. This combination allows for a long skiing season at the resort. Pamporovo is renowned for its large number of sunny days during the winter, often topping 120 days from December to May. The average January temperature is 3 degrees Celsius (or 37.4 F).